A Closer Look At Those Ubiquitous Pink Packets |
Cumberland Packaging Corporation first began packing a saccharine based sweetener into pink little packets back in 1957, and although the logo and graphics, and even the formula have all changed over the years; Cumberland still packs their sweetener into pink little packets today, just as they did 50 years ago.
Thus, although the original formula has long been discontinued, the little pink packet has become a familiar icon, both domestically, and abroad.
Sweet'n Low is currently marketed in many countries around the world. But don't just grab that familiar packet when abroad. Read the ingredient statement carefully. Sometimes it is printed in English as well as the native language, and if it is not, most times it is fairly easy to discern the ingredients.
"Why in the world would I read the ingredient statement" is a valid question. And the answer is simple: the packet may be pink, and the logo very familiar, but what's inside might not be the same as what you are used to :) . It might even contain ingredients which you consider banned from use in food products :) . ...And that wouldn't be saccharine.
Why Sweet'm Low has not stuck to their proven formula internationally might not be so difficult to understand, once one realizes that labeling laws are different in each country, and allowed and prohibited food ingredients vary from place to place as well. But that's my theory. There was surely more to their choices of ingredients than that.
Bottom line is, the Sweet'n Low packet in the US does not contain what the packet in Canada or elsewhere contains.
Here is a table of the known (to me) ingredient statements found on Sweet'n Low packets throughout the years, and the world. I added the calories, and use of the Kosher Symbol, as both are interesting aspects as well.
Year: | Country: | Ingredient Statement: | Calories / Serv: | Kosher Symbol: |
Australia | Lactose (from milk), Sweetener (Saccharin), Flavoring. | None | ||
Canada | Dextrose, Sodium Cyclamate (34%), Silicon Dioxide. | 2 | None | |
Portugal | ||||
United Kingdom | A blend of Acesulfame K, and Aspartame. | None | ||
1969 | United States | Lactose, 4% soluble saccharine, cream of tartar, a blend of nutritive and artificial sweeteners. | 3.5 | None |
1990 | United States | Nutritive Dextrose, 4 % Calcium Saccharin, Cream of Tartar, Calcium Silicate | 4 | OU-Parve |
1994 | United States | Nutritive Dextrose, 3.6 % Calcium Saccharin, Cream of Tartar, Calcium Silicate | 0 | OU-Parve |
Look below, these are all the pink packets I have collected so far.
United States
Sweet'n Low has chosen for some time now to include an ingredient statement and nutrition facts on the back of their tiny pink packets, in the U.S., and as you will see below, in other countries abroad as well. In the U.S., this started before NLEA went into effect, and although NLEA does not require such declaration on single serving packages, which come in a properly labeled box, Sweet'n Low has continued including this info. This has led over the years, to an interesting array of designs, as if you don't declare info it is ok; but if you do, you must comply with the ever changing regulations.
Funny, but they are still allowed in Canada, and are used in the Canadian version of Sweet'n Low. Notice the warning, even before the 1977 FDA mandate. And still the little packet has become an icon :) . The ingredient statement on this one reads: Lactose, 4% soluble saccharine, cream of tartar, a blend of nutritive and artificial sweeteners which should be used only by persons who must restrict their intake of ordinary sweets. |
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I believe that this packet is from the mid 80's, or shortly thereafter. Just from the way the verbiage on the back reads. |
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Have you recently looked at that pink sweetener packet on the restaurant table? Probably not. But if you had, you no doubt noticed the modified logo. Had you read the back, you would have noticed that trans fat has been added to the nutrition facts.
To iterate my earlier comment, today Sweet'n Low is found all over the world. It is interesting though, it is not the same all over the world. So don't just grab that pink packet. Read the ingredient statement first. In many cases it is in English too, and in most cases where it is not, you can discern the ingredients.
Here are the packets from outside the US, that I have collected so far.
AUSTRALIA
![]() I like the front on this one. Still claims "No Bitter After Taste" :) . |
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CANADA
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Portugal
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United Kingdom
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If you are interested in a trade, please send an email: sweetenerc@yahoo.com
Or... If you have packets you simply wish to donate :) ... Please send to: